April 12, 2016
Four companies that market skin care products, shampoos, and sunscreens online —
ShiKai, Rocky Mountain Sunscreen, EDEN BodyWorks, and Beyond Coastal — have agreed to settle FTC charges that they falsely claimed that their products are “all natural” or “100% natural,” despite the fact that they contain synthetic ingredients. The proposed consent orders bar the four settling respondents from misrepresenting the following when advertising, promoting, or selling a product: 1) whether the product is all natural or 100 percent natural; 2) the extent to which the product contains any natural or synthetic components; 3) the ingredients or composition of a product; and 4) the environmental or health benefits of a product.